NEW YORK, NY, USA, October 18, 2023 / EINPresswire.com / — Doug Zarkin, a name synonymous with innovation in branding, delivers a groundbreaking message: Brands should aspire to be more than just “liked” – they should aim for love, passion, and unwavering devotion. In his inaugural book, “Moving Your Brand Out of the Friend Zone: A Modern-Day Guide to Strengthening Your Brand’s Value Equation,” Zarkin unveils actionable strategies to reshape the landscape of branding.