About Doug Zarkin...
Passionate about teams, talent, and culture, Doug is an accomplished Chief Marketing Officer skilled in team leadership, talent development, brand revitalization, and growth. His “thinking human” approach drives success across diverse verticals, advocating for consumers and crafting influential brand narratives. He excels in innovation within complex organizations, driving transformative change while building partnerships and influencing stakeholders to outline and drive alignment with a brand’s vision, values, and business plan.
Beginning in advertising, Doug co-founded G-WHiZ!, Grey Advertising’s youth, entertainment, and lifestyle marketing division. This honed his expertise in crafting integrated marketing platforms that filled stadiums and theaters, captivating audiences and driving exceptional growth for iconic brands across sectors like fashion, beauty, CPG, sports, automotive, entertainment, hospitality, and QSR.
In 2002, Doug joined Avon Products, Inc. as Director of Marketing, launching the successful “Mark.” brand, generating $118 million in 18 months. As Vice President of Marketing, he transformed Victoria’s Secret PINK into a $400 million cross-category national brand. Doug then held pivotal roles at global apparel giants Warnaco and Kellwood.
In 2012, Doug became Essilor Luxottica’s Chief Marketing Officer for Pearle Vision, driving a brand transformation of their global healthcare, premium omnichannel retail, and franchising business. He transformed the omnichannel experience, shifting brand perception from discounting to care and connection. This ignited eight years of double-digit profit growth, expanded audience segments (e.g., US Hispanic, Youth, Seniors), and positioned Pearle Vision atop Entrepreneur’s Top 500 Franchise list, ranking among the Top 10 most profitable franchises. Doug’s achievements include “Top Marketers” recognition, multiple Effie and Clio awards, and a Harvard Business School case study on brand revival.
Awards and Accolades
![Congratulations! Doug Zarkin, CMO Pearle Vision](https://www.dougzarkin.com/wp-content/uploads/2023/07/image6.jpeg)
![Crains New York Business 2022 Notable Leaders in Advertising Marketing and PR](https://www.dougzarkin.com/wp-content/uploads/2023/07/image5-1024x683.jpeg)
![2023 Crains New York Business Notable Leaders in Advertising Marketing and PR](https://www.dougzarkin.com/wp-content/uploads/2023/07/image4-1024x602.jpeg)
Brandweek
Marketer of The Next Generation
Adweek Constellation Award
Rebranding Category
Entrepreneur Media
Franchise CMO Game Changer
ANA Genius Award Finalist
Brand Storytelling Category
The CMO Club
Innovation Award Winner, 2x
The CMO Club
Transformational Award Winner
OnCon
Two Time Top 50 Marketer of the Year
Clio
Silver Best Film
WWD
Best Executed Launch Strategy
Retail Touchpoints
Retail Innovator Award
PR News
Digital Marketing & Social Campaign Award
Youth Marketing Newsletter
One of the fifteen to Watch
American Legacy Foundation
Silver Halo Award for Cause-Related Marketing
Bulldog Drummond Social Media Award
Best Social Media Platform
North American Effie
Silver & Bronze Health Care Services Category, Bronze Branded Content Category, Bronze Sustained Success Category
Crain’s NY
Two Time Notables in Marketing & Advertising
The Lead
Direct 60 recipient
Please send PR inquiries to:
Doug Zarkin
douglaszarkin@gmail.com